How to show up consistently, in a consistent way.
When it comes to social media, consistency is key. The best social media strategy is a well-planned one.
It’s so important to plan out your content ahead of time and think about how you are going to present your content. You do need to be organised, with your brand content, your style and how often you post.
How do you go about doing that if your stuff is scattered across your phone and laptop?
Here are my top tips on how to create a Consistent Look and Feel.
1. Develop a social media brand style guide
A brand style guide is a set of guidelines that define your brand’s visual identity. It helps you to present your brand in a consistent way. At the very least, your style guide should include your logo, colour palette, fonts, and icons.
2.Create a visuals library for your brand
Creating a visuals library, where all your social media content is in one place, to maintain brand consistency. In this visuals library, include the different versions of the company logo, icons, images, graphics, videos.
By creating a visuals library it can also allow you to repurpose the content you have already posted before. This builds on consistency and recognisability across your social media channels, while also saving you time.
3. Communicate your brand values
Define your company’s mission and core values, and then communicate them to everyone on your social media platforms. For instance, as you reach a goal, earn an award, or something representative of your brand values, share it by posting about it on your feed, tag the individuals involved.
Whichever way you choose to communicate it, your aim should be to let your audience know that you are serious about your business, its values and goals.
4. Use social media templates
For social media, you often have to create content quickly to provide your followers with timely updates. However, this can lead to brand inconsistencies if you rush to create visuals from scratch. Use templates.
You can then access these templates whenever you need to create a new on-brand visual. For example, Canva, Adobe Express, or even PowerPoint. This ensures your brand stays consistent on social media.
5. Determine your social media tone of voice
Your brand’s voice is what can set your company apart from the rest. Ensuring that your company’s tone of voice is consistent across all your social media platforms signals to your audience that the brand is reliable and that every part of their experience will be equally as good.
It should not matter who is creating or writing the content, your audience should be able to hear the same “person” speaking at all times.
6. Get some Brand Photography
It will help you with all of the above. By having strong brand visuals, you will consistently portray the right message and impression. Clients want to do business with people they know, like and trust, by using brand images that appeal to them, you can attract your ideal client and encourage engagement. Give your potential clients the confidence to buy from you.
7. Create and maintain a consistent posting schedule
Once you have devised a way to create consistently on-brand content across your social media platforms, work on establishing a consistent posting schedule. Having a consistent schedule will allow your audience to know when and what type of content to expect from your brand, which is another way to help foster brand trust and brand recognition.
You can download a social media calendar to help plan your content from Hubspot.
Why is consistency is so important.
The algorithm likes it.
Facebook, Instagram, LinkedIn and YouTube – all of these channels like consistency. This means that they prefer accounts that post regularly. You can choose what works best for you, from posting three times a week to once a day, but you must develop your posting schedule and stick to it. When you post consistently, the algorithms will favour your posts and more people will see them
You’ll see increased engagement.
When you post regularly, and especially if you post about the same topics on certain days of the week, your audience will expect and look forward to your content. Your followers will be more likely to comment, share and engage on your posts when you post consistently – from both a frequency standpoint and a topic or messaging standpoint.
You will stay top of mind.
If you post regularly, your audience will see your posts in their feed every week. This helps you to stay at the top of their minds, when someone needs services that you provide, you are the first person they think of.
Get organising get posting
If you try to master the ins and outs of social media overnight, you will turn yourself into a nervous wreck. There are many aspects to managing your social media and driving engagement, and you’re not going to master it all immediately.
Think ahead, manage what you can, and don’t beat yourself up over things that don’t work the way you wanted. Keep going, keep active, and you’ll be a social media wizz in no time.
If you need help with your images, just get in touch I can help!
