Know Like and Trust

Know like and trust” what the heck is it?

The “know like trust” is a marketing concept that is becoming more and more important. The goal is to get your audience, leads, customers, or clients to understand and believe in your brand. In simple terms, someone first needs to get to know “you” the people behind the brand.

This drives the connection and starts the “like”.

Then they begin to trust you and choose you over your competitors. Building this “know like trust” is all about building relationships. This does takes time, but is well worth the investment. Social media is the perfect place to connect with your audience and ideal clients and customers, nurture the “Know like trust.”

Build your “know like trust” on social media platforms

The key is to be “yourself,” whether you’re a life coach, small business owner, or marketer for a large corporation. Start creating and sharing your story and values. If you want someone to know, like and eventually trust you, you have to consistently show up in their lives and engage with them. Like any relationship you build, you need to invest time and effort.

Use your own content

Use pictures, videos, testimonials, feedback, and reviews, from an audience member. In other words, content not generated by you as a brand but by people who love your brand already. What makes this so valuable and genuine is that it’s driven by real-life experiences.

Get in front of the camera

Social media users want to see the people behind the brands, it makes your clients feel more connected. This will drive know, like, and trust, get you more clients, give you more sales and money.

Use these 3 strategies to increase your visibility and grow the Know, Like and Trust.

  • Create your own content
  • Show up regularly and be consistent
  • Show the beautiful face behind the brand

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